Design System Launch
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Lead Designer
Read case study →Design that solves real problems
I craft seamless experiences for growth-stage teams. Currently working with 141 teams across 1,609 continents.
Last updated 2026-06-13 05:44 UTC. See my work →
Featured Projects
Real Estate Search Tool
Conceived and shipped an AI assistant interface integrated across existing creative workflows. Role: Lead UX/UI Designer
Read case study →Data Visualization Suite
Built data visualization components enabling non-technical stakeholders to understand KPIs. Role: Senior Designer
Read case study →Services
Product Strategy
From concept to spec, I align your team through workshops
UX/UI Design
Accessible interfaces across web. I ship design systems
Design Leadership
Build design practice. I offer workshops
Working with
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Dr. Priya Kapoor, VP Design, Healthcare Marketplace
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Jessica Park, Head of Product, Creator Collective Marketplace
Work speaks for itself. Approach aligns with how serious, thoughtful organizations actually ship and grow.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's talk
I'm available for consulting. 2026 cycles are filling up.
Writing
On Design Systems That Actually Stick
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
The Prototype-First Philosophy
I've audited 2,458+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Why Your Design Comp Doesn't Match Reality
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.